Why you should never put Shopify return labels in the box
Introduction
If you’re a Shopify store owner, then you’ll know the inevitable challenge of returns. Now there are various reasons why customers place returns and sometimes brands may even provide a ecommerce return label in the package box to help them initiate the process.
We know, nothing sounds wrong with that, right? Wrong. While it may seem like a good idea on the surface, adding a return label isn’t always the best idea. Today, we’ll show you why avoiding this practice may be better for your ecommerce brand.
What Are Return Labels?
Return labels are shipping labels that come pre-printed and included with a customer’s order, giving them a quick way to return an item if something isn’t quite right. At first glance, this might seem like a helpful and customer-friendly approach. However, placing a return label in every package by default can bring about challenges that could end up being more trouble than they’re worth.
6 Reasons Not to Include a Shopify Return Label in the Box
1)Promotes Unnecessary Returns
Having a return label in the box can make returning items too easy, even for minor reasons. When customers see a return label, they might be more inclined to send something back rather than keeping it. Without an automatic return label, they may decide to keep the item, helping to reduce return rates and save on costs.
2. Drives Up Business Costs
Handling returns involves costs — from processing the return to restocking items. Providing a return label in every package makes it easier for customers to send things back, which can significantly increase these expenses. Offering return labels only when requested helps manage and reduce these costs.
3. Loses Control Over Return Policies
Including a return label in every box gives you less control over how and when returns happen. This practice could result in returned items that don’t meet your policy criteria, such as products not in their original condition. By requiring customers to request a return label, you can better control returns and ensure they comply with your policy.
4. Leads to Resource Waste and Sustainability Issues
Unused return labels waste paper, ink, and other resources, contributing to environmental waste. Plus, unnecessary returns increase your carbon footprint due to additional shipping. Switching to digital return labels can help your business reduce waste and align with sustainability goals.
5. Causes Confusion for Customers
When a return label is included in the box, it can confuse some customers. They might not know if they need to initiate the return online or just use the label. This confusion can lead to mistakes, like using the wrong label or returning items without following the proper steps, which complicates inventory management.
6. Prevents the Chance to Connect with Customers
Requiring customers to ask for a return label opens up a valuable opportunity for your customer service team to interact with them. This conversation can be a chance to address any issues they might have, potentially resolving their concerns without a return. It also provides an opportunity to suggest alternatives like exchanges or discounts, which can enhance customer loyalty.
Better Options than Pre-Included Return Labels
Instead of automatically including a return label in every box, consider these more effective alternatives:
- On-Demand Return Labels: Let customers request return labels via your website or customer support. This method helps prevent unnecessary ecommerce returns and ensures customers follow your return policy.
- Digital Return Labels: Allow customers to print their labels or use a QR code at drop-off locations. This saves on printing costs and supports sustainability.
- Returnless Refunds: For lower-cost items or products that are tough to resell, consider offering a refund without requiring a return. This reduces shipping costs and boosts customer satisfaction.
Best Practices for Managing Returns
- Transparent Return Policy: Make sure your return policy is easy to find and understand. Clearly outline the time frame for returns, eligible products, and the steps customers need to take.
- Flexible Return Methods: Offer multiple ways to return items, such as in-store returns, courier pickups, or drop-off points. This flexibility enhances the customer experience.
- Effective Communication: Keep customers updated throughout the return process, from initiation to receiving their refund or replacement.
Conclusion
While providing a return label in every box might seem helpful, it can lead to more returns, higher costs, and operational difficulties. Adopting better practices like on-demand or digital return labels can make your returns process more efficient, reduce waste, and improve overall customer satisfaction.
